No Surprise: Women Are Looking to Natural Skincare Products
Women have always been particular about the skincare products they use. They have been particular enough to be especially sensitive to any ingredients that could cause short- or long-term damage to the skin. So it’s no surprise that a recent survey shows they are looking to natural skincare products more often than not these days.
According to a study conducted by a major skincare brand, 55% of women who shop for beauty products carefully read labels before making a purchase. The percentage is even higher for millennials. What are they looking for? They are looking for certain ingredients that are either known to cause skin problems or are at least suspected of causing them.
Yahoo! News reports that the number one substance women are hoping to avoid are sulfates. Nearly a third of all women will not purchase a skincare product if it’s known to contain sulfates, knowing that these are believed to rob the skin of moisture. They also are not fond of parabens and synthetic fragrances either.
All-Natural Is the Way to Go
The survey also showed that women between the ages of 18 and 34 are very concerned about the effects of chemicals on the skin. Nearly three-quarters of millennial respondents prefer natural skincare products, and half of them say they are likely to buy more all-natural products as compared to the other choices in the future.
All-natural is the way to go for the modern woman looking for all the benefits of skincare products without the potential side effects. And in a day and age in which most people are trying to live healthier lifestyles, it just makes sense to choose natural over synthetic. Why use a non-natural skincare product when so many natural alternatives are readily available? It is a question women are now more frequently answering by purchasing natural products.
Read Labels Carefully
WebMD’s Suzanne Wright encourages women to pay close attention to labels when shopping for natural skincare products. She says that words such as ‘green’ and ‘natural’ are terms that marketers use to describe products even if the terms don’t fully apply. The problem is that use of these terms is not regulated. In other words, there are no standards dictating how natural a product must be to be marketed as such.
When reading labels, consumers should be looking for certain terms. For example, sunflower oil is an all-natural product in its purest form. The same goes for ingredients like safflower oil, soy, coffee berry, resveratrol, and even green and white teas. A good rule is only to buy products with recognizable ingredients. If a consumer should run across unknown ingredients, a quick search on a mobile device can provide the answer.
One other thing to note is the concentration of ingredients in a particular skincare product. For example, it may be true that a given product has vitamins A and E added. But where do those vitamins come from and what is their concentration? If the concentration is too low, they may not do any good in real terms.
Natural skincare products are extremely popular among today’s women concerned about what they use on their skin. That’s a good thing. But as with any product, consumers have to be diligent about knowing what it is they are purchasing. So before buying any skincare product labeled as natural or green, research is in order. Taking the time to know what is being purchased makes it easier for consumers to choose products they know will be better for them and their skin.